The major factors that drive sales of used iPhones are the generation of the phone, its grade/condition, and its battery life. After these considerations, many customers have preferences based on color. To make the most sales, resellers should stock iPhones in colors proportionate to customer demand. To that end, your own sales data is the most accurate reflection of your customers’ color preferences.

However, many resellers lack the volume to accurately predict color preferences, and all resellers are in the dark when a new model of iPhone is released along with new colors. In these cases, it’s best to look at the best public data on iPhone color preferences.

Consumer Intelligence Research Partners (CIRP) conducts a quarterly survey of Apple customers that asks what color phone they own. This survey forms the basis for the best available dataset on consumer demand for iPhone colors in the primary market. It’s logical to expect the secondary market to closely track the primary market, both in terms of the relative availability of colors and consumer preferences.

Here’s what we’ve learned from the CIRP survey (percentages indicate the proportion of the iPhone model sold in that color):
iPhone 14 Pro and Pro Max: 42% deep purple, 23% space black, 24% gold, 11% silver
iPhone 14 and 14 Plus: 27% blue, 26% midnight, 22% purple, 14% red, 12% starlight
iPhone SE: 62% midnight, 23% red, 15% starlight
iPhone 13 and 13 mini: 38% midnight, 23% blue, 23% pink, 13% starlight, 5% red
iPhone 12: 56% black, 22% blue, 22% purple